PURE V, conceived by Louis Vuitton, is an elegant and exquisite high-end jewelry series, which provides LV with a veritable brilliance, spreading at the speed of light, and unparalleled brilliance. The PURE V series adds contemporary changes to Louis Vuitton’s famous signature V with its structure. Rehearse in an outstanding style, setting off the white gold, diamond, and agate letters on the skin.
Louis Vuitton’s classic V is presented in the 2014 Acte V high-end jewelry series. This time, its geometric design is reinterpreted as PURE V with eight extremely precious styles. “I want to express the essence of V in this high-end jewelry collection.” Francesca Amfitheatrof, Louis Vuitton Watch and Jewelry Art Director, said: “I want to reinterpret it to make it more modern. My main source of inspiration It is a minimalist decorative art in which Gaston-Louis Vuitton placed the V on the suitcase in the 1920s and 1930s.”
In order to maintain the creative lines of Louis Vuitton, Francesca Amfitheatrof draws famous abbreviations in a style that can be recognized at a glance. This bold and domineering V-shaped signboard strengthens the structural outline of the design through upward and downward strokes. “In PURE V, the looming skin when wearing jewelry is as important as the jewelry itself.” Francesca Amfitheatrof said: “I hope this minimalist change can once again lead fashion, avant-garde, and easy to wear. Because now women are looking for Multi-purpose high-end jewelry with a black turtleneck and tuxedo jacket.”

Another classic element of this series is balance. PURE V is composed of eight jewels, equally distributed on necklaces, bracelets, rings, and earrings. The main concept is the same color and material: white gold with white diamonds and black agate. The most well-known gemstones show their elegance and brilliance on white gold necklaces. The V in the center of the necklace is matched with a two-carat pear-shaped diamond. The two-tone version of this series is inspired by decorative arts and is composed of an irresistible neck ring, embellished with agate lines, and the famous central V is a triangular diamond.
Rings and bracelets combine narrow rectangular cut diamond lines with agate lines and triangular diamonds, which are reminiscent of the black and white design style of the French crazy years (10 years in the 1920s). They show a very streamlined design with perfect proportions. , Perfectly presents the modern design of the 21st century.